Enter Uber. The revolutionary app put the power in the hands of the consumer. As with most American companies, the customer is king. The mobile application gives the consumer the ability to rate and review taxi drivers, determine which taxi to take and even the pick-up location.

Although the service was completely cashless in other nations, localization of the app included payment via cash. The ability of taxis to be ubiquitous, everywhere and anywhere, keeps them accessible and flexible to take on clients no matter their location.

The apps features include details on the car’s capacity, minimum fare charge and a fare estimate based on the drop off point. The biggest win with the app is the estimated time of pickup that finally eliminates the idea of taxi drivers who misinform customers on their location. Offering more value for money, convenience and efficiency the app is a better way to do business in the industry.

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